SEO report of waterworld.com.au

The Pure Water Shop

www.waterworld.com.au/

Adelaide’s oldest water specialist store providing conventional undersink water filter systems, whole house water filter systems, reverse osmosis systems ...


 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.waterworld.com.au/

Character length : 22

Title
The Pure Water Shop
Description
Adelaide’s oldest water specialist store providing conventional undersink water filter systems, whole house water filter systems, reverse osmosis systems, as well as genuinely innovative water solutions to a wide range of homes and industries.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Pure Water Shop

Character length : 19

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
106100
Heading structure in the source code
  • <H1> Waterworld
  • <H4> Adelaide’s oldest water specialist store providing conventional water filters and water filter systems, as well as genuinely innovative water solutions, such as Energisers and Conditioners, to a wide range of water consumers from homes to hospitals, farms and vineyards, industry and factories. Take a look at some of the most stunning Filter Urns which not only look great but also filters both mains and rain water to a very high standard. These are a great option for people who wish to have a portable unit or rent their homes. Undersink and Whole House Filter Systems will improve heavily chlorinated or chemically treated mains or rain water for use in your kitchen or whole home. Large range of water filters, and alkalising systems for shifting drinking water from acidic or neutral to alkaline, for health conscious people who wish to change their diet from acidic to alkaline. Complete range of water filter in Adelaide.
  • <H3> INFORMATION
  • <H3> PRIVACY
  • <H3> MY ACCOUNT
  • <H3> Address:
  • <H3> Contact:
  • <H3> Hours:
Word cloud
  • water12
  • filter5
  • urns5
  • systems4
  • filters4
  • range3
  • account3
  • homes2
  • pure2
  • shop2
  • look2
  • acidic2
  • mains2
  • rain2
  • wish2
  • great2
  • people2
  • search2
  • alkaline2
  • privacy2
  • pottery2
  • cross2
  • southern2
  • home2
  • checkout2
  • cart2
  • large2
  • accessories2
Keyword matrix
wordtitledescriptionsheading
water
filter
urns
systems
filters
range
Two Word cloud
  • pure water2
  • urns southern2
  • rain water2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.30
Flesch Reading Ease
62.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.40
Dale–Chall Readability
6.10
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
1149
Number of words
233
Number of sentences
32
Average words per sentences
7
Number of syllables
377
Syllables in words
385
Average syllables in words
1.62
Number of words in first three syllables
40
Percentage of word / syllables
17.17
Words not in Dale-Chall easy-word list
85
Words not in Spache easy-word list
69

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
14
Number of source domains
1
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.waterworld.com.au/mobile/js/modernizr.js
  • https://www.waterworld.com.au/mobile/js/jquery.min.js
  • https://www.waterworld.com.au/mobile/js/script.js
  • https://www.waterworld.com.au/mobile/js/ajax.js
List of render blocking css files
  • https://www.waterworld.com.au/mobile/css/structure.css
  • https://www.waterworld.com.au/mobile/css/layout.css
  • https://www.waterworld.com.au/mobile/css/mobile.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.waterworld.com.au/skin/frontend/default/theme315/js/jquery-1.7.min.js
  • http://www.waterworld.com.au/js/detectmobile.js
  • http://www.waterworld.com.au/skin/frontend/default/theme315/js/scripts.js
  • http://www.waterworld.com.au/skin/frontend/default/theme315/js/jquery.prettyPhoto.js
  • http://www.waterworld.com.au/js/prototype/prototype.js
  • http://www.waterworld.com.au/js/lib/ccard.js
  • http://www.waterworld.com.au/js/prototype/validation.js
  • http://www.waterworld.com.au/js/scriptaculous/builder.js
  • http://www.waterworld.com.au/js/scriptaculous/effects.js
  • http://www.waterworld.com.au/js/scriptaculous/dragdrop.js
  • http://www.waterworld.com.au/js/scriptaculous/controls.js
  • http://www.waterworld.com.au/js/scriptaculous/slider.js
  • http://www.waterworld.com.au/js/varien/js.js
  • http://www.waterworld.com.au/js/varien/form.js
  • http://www.waterworld.com.au/js/varien/menu.js
  • http://www.waterworld.com.au/js/mage/translate.js
  • http://www.waterworld.com.au/js/mage/cookies.js
File size of all javascript files combined
137.92KB
Javascript minifying
You can save 1KB (33% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.waterworld.com.au/skin/frontend/default/theme315/css/styles.css
  • http://www.waterworld.com.au/skin/frontend/base/default/css/widgets.css
  • http://www.waterworld.com.au/skin/frontend/default/theme315/css/print.css
File size of all css files combined
39.89KB
CSS minifying
You can save 1.9KB (26% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
7.19KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
10
Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
24.93KB
Image optimisation
You can save 4.7KB (34% compression) by optimising the images below:

 Website security

IP
103.18.109.124
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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